During a short period of being ‘funemployed’, I wanted a creative outlet and something fun to do while applying for jobs.

While living at home with my parents in Cardiff after moving back to the UK from South Korea, I set out to find genuinely good matcha in the city. I was surprised by how it had become popular in the UK since I left.

It was also really meaningful to see East Asian cultural influence becoming more visible in a city I grew up in, where there hadn’t been much recognition of it before.

I carried out my own market research and created a series called:

“Finding the Best Matcha Spots in Cardiff.”

To date, I’ve visited over 25 cafés in search of the best matcha in the city, and the search continues.

I realised that my matcha content was reaching my target demographic; however, I felt this was a niche audience, and I wanted to expand my reach and community. Therefore, I branched out to create food and beverage content in both Cardiff and London, which has further created opportunities to generate UGC in Bristol and New York.

I still have a lot I want to achieve, and I’m really grateful for the collaborations and people I’ve met along the way. I’ve made so many new connections and foodie friends, and I really value the warm, supportive community I’ve found. My main aim is to bring more representation to East and Southeast Asian flavours to the world.